Figure 1: Maslow hierarchy of needs.
Source:
Maslow's
ideas began as generic descriptions of human behavior, but they immediately
became a substantial contribution to working environment motivation theory, and
they are being utilized by managers to know, anticipate, and affect employee
motivation today
1. Physiological needs
This relates to biological wants,
which are the most powerful, because if a person is denied of all other needs,
such as the need for oxygen, food, drink, and a reasonably steady body
temperature, they will perish. These are basic biological requirements for
people to function at their best biologically
2. Safety Needs
When all physiological requirements
are met and thoughts and behaviors are no longer controlled by them, the need
for security can become active. According to the notion, this is the second
most significant need that a human has
3. Social Needs
According to Maslow, humans want to
alleviate emotions of loneliness and alienation by giving and winning love,
affection, and a sense of belonging
4. Esteem Needs
The requirements for esteem might
become dominant as soon as the first three levels of Maslow's pyramid are met.
These include both self-esteem and the esteem that one receives from others
5. Self-actualization Needs
Self-actualization, according to
Maslow, is a person's need to be and achieve what they were "born to
do." "A musician must compose music, and a poet must compose
poetry." These requirements manifest as indicators of restlessness
2.1. Application of Maslow’s Hierarchy of needs theory to a commercial bank in Sri Lanka.
Banks
are service-oriented businesses, they are highly customer-focused. Banking
items are nearly equivalent to one another within the business and provide
about the same value to customers. Individuals that supply services that are
unique to some degree to one person to another have a competitive advantage
A
positive organizational culture promotes employee work satisfaction and, more
importantly, avoids the types of dangerous activities that led to the financial
crisis. Banks, on the other hand, have the concept of making their employees
happier at their disposal as a tool for boosting the image of their firm
According
to Maslow's psychology theory, once a person's basic psychological and safety
requirements are addressed, the idea states, he or she will develop a need to
belong, then gain respect, and finally realize their full potential
By
observing the culture of one of Sri Lanka's most prominent commercial banks, it
is clear that the processes within its culture place higher importance on the
organization's "People." Employees are referred to as
"Family" in the culture, and they feel a sense of connection to the
institution. People who feel like they have a place in the world are generally
happier
According
to Maslow's hierarchy of needs theory, Banks has practically completed all
components of the theory to encourage its personnel to achieve its aims. For
its employees, this is enhanced with both monetary and non-monetary benefits.
For example, to improve the living standards of their employees and their
families, the bank offers low-interest loan schemes such as housing loans,
furniture loans, consumer loans, pilgrimage loans, educational loans, motor
vehicle loans, funeral loans and bicycle loans
As a result, it is clear that commercial banks in Sri Lanka have a Bank's culture in which their employees are more engaged and happy. Whereas the bank claims to be one of the island's major organizations, has received numerous accolades from reputable authorities, and thrives in the sector due to its competitive benefits where "people" are engaged.
List of References
American Banker (2018) what banks can learn from Maslow’s hierarchy of needs,[online] Available from https://www.americanbanker.com/opinion/what-banks-can-learn-from-maslows-hierarchy-of-needs [Accessed 30 September 2018].
Chartered Management Institute (2012) Abraham Maslow the Hierarchy of Needs Thinker. Corby, UK: Chartered Management Institute.
Explore Psychology (2018) Maslow’s Hierarchy of Needs, [online] Available from https://www.explorepsychology.com/maslows-hierarchy-of-needs [Accessed 30 September 2018].
Hatton National Bank PLC (2018) corporate web site,[online] Available from https://www.hnb.net/about-the-bank/our-profile [Accessed 30 September 2018].
Jerome, N. (2013) ’Application of the Maslow’s hierarchy of need theory; impacts and implications on organizational culture, human resource and employee’s performance’. International Journal of Business and Management Invention 2013: Department of Economics Taraba State University Jaling, Nigeria 2 (3) pp.39-45.
McLeod, S. (2018). Maslow’s Hierarchy of Needs. 3-10-19. Simply Psychology.
Hi Indika, Great post! Adding to the Once the physiological needs are reasonably well satisfied, the next higher level of needs which is safety needs becomes important as a motivator. According to Maslow theory, these are the needs for safety or security (Bartel and Garud 2009). Accordingly, these needs cause the worker to become concerned about security, protection from danger, and freedom from fear.
ReplyDeleteThank you Dileep. Maslow was the pioneer in subscribing a systematic approach of human needs and motives which are not the same in every individual. This variation among individuals is largely a matter of different ways of satisfying the needs. You may find some similarities among people, about their needs, aspirations, etc.
DeleteHi Indika, While agreeing with your comments, Maslow (As cited by Koestner, 2021) states that in order to move to the next level of psychological development, a person must be satisfied in every way and that the characteristics of human life are satisfied when they can take advantage of psychology from where they are today. Motivation was defined as the desire to make high efforts to achieve specific goals (Acevedo, 2018).
ReplyDeleteThanks Nirmika, With Maslow’s theory, an employee’s beginning emphasis on the lower order needs of physiology and security makes sense. Generally, a person beginning their career will be very concerned with physiological needs such as adequate wages and stable income and security needs such as benefits and a safe work environment. We all want a good salary to meet the needs of our family and we want to work in a stable environment (Borris, 2014)
DeleteHi indika, agree with you adding to you points, organization success depend on employees behavior and there outputs (von Rosenstiel, 2011).the theory makes all employees are alike, all situations are alike and that and there is only one best way to meet needs (Nadler & Lawler 1979).
ReplyDeleteThank you Dineth. Point taken.
DeleteHi Indika, Adding more to your points, The greatest value of Maslow’s need theory lies in the practical implications it has for every management of organizations (Greenberg & Baron, 2003). Kaur (2013) mentions that High productivity is a long term benefits of employee motivation. As well as, motivation is going to work if the right person with suitable skills is made responsible for the job or otherwise it will be the wastage of resources and time, and will lead to job dissatisfaction.
ReplyDeleteThank you Gihan. Application of motivational theories have helped the managers to identify the needs of the employees who have different objectives and goals in their lives (Haque, et al., 2014).
DeleteHi Indika, Adding more to your points, Maslow's model offers a number of benefits into understanding human needs, Kunchala (2017) says since there is no empirical value to measure one's satisfaction of a level, employers would find it difficult to gauge the level of satisfaction of an employee. In addition, the same product or service can satisfy a number of needs at once, making the pyramid less effective (Rutledge, 2011).
ReplyDeleteThank you very much your addental points.
DeleteYes, Indika. In addition to your points, Maslow observed that the hierarchy of needs may be variable depending on external conditions or individual characteristics. He observes, for example, that for some people, the desire for self-esteem is more essential than the need for love. Others' urge for creative satisfaction may outweigh even their most fundamental requirements (McLeod, 2020).
ReplyDeleteThank you Janakan. Instead of focusing on psychopathology and what goes wrong with people, Maslow (1943) formulated a more positive account of human behavior which focused on what goes right. He was interested in human potential, and how we fulfill that potential.
DeleteHi Indika, Agree with your post and adding to that according to the Greenberg & Baron (2003) implies the dual role of the theory first to organizations and second to employees on the basis that both the organization and the employees must decide on the performance of their organization, and that when employees put in their best in the service of the organization, the culture and human resource practice should also ensure that the employees’ level of needs are reflected in the values the organization holds with high esteem (Greenberg & Baron, 2003).
ReplyDeleteThank you Lakshan for your valid points. In recent decades, the competitive environment has dramatically changed employment relationships in organizations (Jia et al., 2014; Cai et al., 2016)
DeleteYes. Indika, Success can be aided by the ability to discern needs and ensuring that those needs are addressed in a positive way. Your attitude may influence people around you when you feel comfortable, supported, have a sense of belonging, and are self-actualized at work. Because engagement and motivation are often group-based attitudes, a group of people who believe their needs are being addressed can contribute to the development of a more positive, engaging workplace culture (Kulhar, 2011).
ReplyDeleteThanks Isuru, According to Deloitte’s Global Human Capital Trends 2015, company culture and employee engagement are driving issues for organizations around the world. These words get thrown around a lot, and rightly so
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ReplyDeleteHi Indika, Furthermore, Maslow's theory suggests that the most basic level of needs must be met before the individual will strongly desire (or focus motivation upon) the secondary or higher level needs. Maslow also coined the term "metamotivation" to describe the motivation of people who go beyond the scope of the basic needs and strive for constant betterment (ANJANABEN J. and AMIT M. 2019)
ReplyDeleteThank you Ganith. Adding on to your discussion on Maslow's hierarchical needs, the priority order in which employees would rate their needs would differ across different organizations. For example, Lindner (1998) compares the findings on his own study with the research done by Kovach (1987) and Harpaz (1990) - the order in which the employees ranked their needs varied across the three studies, confirming the differences in employee priorities.
DeleteWell said Indika. As a humanist , Maslow believed that people have an inborn desire to be self - actualized, that is, to be all they can be. In order to achieve these ultimate goals, however, a number of more basic needs must be met such as the need for food, safety, love and self esteem (Kendra Cherry, 2021).
ReplyDeleteThanks Upeksha,I agree with your comments. Yes, In order to achieve the ultimate goal, a number of basic needs such as food, security, love and self-esteem must be met.
DeletePsychologist Abraham Maslow`s original five-stage model has been expanded twice to include cognitive needs, aesthetic needs (Maslow, 1970a)and transcendence needs (Maslow, 1970b) under growth needs. These needs are also important to consider in developing motivational strategies.
ReplyDeleteMcLeod, S., 2007. Maslow's hierarchy of needs. Simply psychology, 1(1-18).McLeod, S., 2007. Maslow's hierarchy of needs. Simply psychology, 1(1-18).
Thanks Ravi. Specially raising developing motivational strategies points. Thank you.
DeleteHi Indika, Further would like to add some points to your blog as you have explained the Maslow’s Hierarchy of Needs, can be categorized in to two as deficiency needs and growth needs. Deficiency needs where the factors of elements requirements that can be motivated (Swart, 2010) and employees who reached the highest level of satisfaction can be define as growth needs as well (Amekudzi, Akofio-Sowah, Boadi, Brodie, Amoaning, Smith-Colin, Fischer and Wall, 2016).
ReplyDeleteThank you. Deriving from the hierarchy of needs by Maslow, content theories of job satisfaction revolve around employees’ needs and the factors that bring them a reasonable degree of satisfaction (Saif et al., 2012)
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ReplyDeleteHi Indika, Hi Indika, Well explained. One of the most learning but least understood theories of motivation is Maslow's Hierarch Theory of Needs (Miner, 1984). Maslow created one of the most recognized, classic explanations of motivation with his hierarchy of needs (Pinder, 1998). This hierarchy is set up like a pyramid as each level builds on the previous level. One need is fulfilled other needs come into play (Maslow, 1954; Pinder, 1998). The needs operate so that they are never satisfied completely, and the needs come in different degrees of urgency (Pinder, 1998).
ReplyDeleteHi, great post. However, according to the critics, Maslow looked at the biographies and writings of 18 people he identified as being self-actualized. From these sources, he developed a list of qualities that seemed characteristic of this specific group of people instead of humanity in general (Saul,2018)
ReplyDeleteHi Indika, Agreed with you, According to Maslow, employees have five levels of needs physiological, safety, social, ego, and self- actualizing. Maslow argued that lower level needs had to be satisfied before the next higher level need would motivate employees,(James, R.L.).
ReplyDeleteHi Indika,
ReplyDeleteWell said In order to better understand what motivates human beings, Maslow proposed that human needs can be organized into a hierarchy. This hierarchy ranges from more concrete needs such as food and water to abstract concepts such as self-fulfillment. According to Maslow, when a lower need is met, the next need on the hierarchy becomes our focus of attention.Jerome, N. (2013)
Hi Indika , very interesting you're trying to apply theory in Maslow's hierarchy of needs in one of the leading commercial bank in Sri Lanka, Armstrong added Man is a wanting animal, only an unsatisfied need can motivate behavior and the dominant need is the prime motivator of behavior( Armstrong,2014).
ReplyDeleteWell Indika, The movement from one level to the next was termed satisfaction progression by Maslow, and it was assumed that over time individuals were motivated to continually progress upward through these levels (Armstrong and Taylor, 2014).
ReplyDelete